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This was a new technology during the time this was released and we were tasked to create an explainer video to help explain the concept.

 
 
 
 

Abra app

Explainer video

ABRA is an app that tries to eliminate the use of banks. ABRA works like a peer to peer money transfer. With an ABRA wallet users can send and receive money regardless of a bank account.

 
 
 

OUR APPROACH


This was a new technology during the time this was released and we were tasked to create an explainer video to help explain the concept. Our approach was to use a simple character design and motion graphics to explain the concept.

 

THE COLORS

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THE DESIGN

We took the A in their logo and integrated it on our character design. Here is what he have came up with.

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ANIMATION TESTS

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Need an explainer video?

 
 

CREDITS

Client

ABRA App

Production

Plainly Simple

Creative Director

Marvin Te

Project Manager

Jerrick Mosot

Art Director

Ann Megg Arbotante

Storyboard

Marco Deligero

Designers

Ann Megg Arbotante

Bea Jimenez

Marco Deligero

 

Animators

Jay Septimo

Gilbert Siega