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The goal of this project is to tell the audience what ARROW is, what they do and what they have achieved so far.

 
 
 
 

ARROW

Explainer video

ARROW is short of Asian-Pacific Resource and Research Centre for Women. They are an organization that focuses on sexual and reproductive health and rights usually known as SRHR. They needed an explainer to help explain their organization.

 
 
 

THE PROBLEM


The goal of this project is to tell the audience what ARROW is, what they do and what they have achieved so far. Instead of a powerpoint like list or infographics to show it, we have opted for a more unique way of showing it.

 

OUR APPROACH


The goal of this project is to tell the audience what ARROW is, what they do and what they have achieved so far. Instead of a powerpoint like list or infographics to show it, we have opted for a more unique way of showing it.

 
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THE COLORS

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THE DESIGN


When we designed the character ARROW, we tried different takes. One request from the client is to make the character multicultural or race neutral. So we ended up using a skin color that is purple. Also as ARROW grows up, her skin color changes this is to address diversity.

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SOME STILLS

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ANIMATION TESTS

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Need an explainer video?

 
 

CREDITS

Client

ARROW

Production

Plainly Simple

Creative Director

Marvin Te

Project Manager

Jerrick Mosot

Art Director

Ann Megg Arbotante

Script Draft

Marvin Te

Storyboard

Bea Jimenez

Designers

Ann Megg Arbotante

Bea Jimenez

Paul Crooks

Marco Deligero

Lyka Baliwag

Jerrick Mosot

 

Animators

Marvin Te

Jay Septimo

Tirso Tan Jr.

Gilbert Siega

Albert Ryan Villamor

Sound Design

Albert Ryan Villamor