How explainer videos give you the edge
With video marketing catching up and gaining ground in both digital and content marketing today, the words, “explainer videos” are sure to come up. Explainer videos explain what the company is and what they offer. Explainer videos are often found in a company's social media page or website that describes their product, idea, or services.
So, questions of practicality comes to mind, “Are they worth it and effective? What are its advantages?”.
Let's look at facts and statistics this time. A forecast done by Cisco (VNI Global IP Traffic and Service Adoption Forecasts for 2014-2019) states that by 2019, video will make up to 80% of all traffic. That's a fairly high percentage jump compared to 67% back in 2014.
Also, according to a Forbes (Forbes video trends) study, 70% of all digital video viewers will be watching videos on a tablet in 2018.
These numbers are rather telling and significant as it's a fact that most people now spend a lot of time browsing the web with their smart phones.
Explainer videos are advantageous when it comes to delivering a product, idea, or service. Let's break it down further.
They deliver the point
Explainer videos usually runs from 30 seconds to 120 seconds and they can present the problem and the solution in that time span. It's like an elevator pitch but on creative overdrive. You get everything presented to you in an ingenious but short and concise way.
They capture your audience's interest
In a time where 7-second videos or 5-second videos are currently trending, it is crucial to capture your audience's attention in the first few seconds of your video. Explainer videos can do that with its creative freedom. It also significantly minimizes bounce rates on your websites. Other than that, they can aptly capture your brand's personality so that you can put your own identity flair to it. It's one of the more inventive ways to do so.
They are accessible
With many people spending more of their time browsing social media online, it is only practical to market in a platform where it is easy to access. Explainer videos can be just that. Uploading your explainer video to various social media sites will have it ready for sharing, reposting, retweeting, and many more.
A reason why videos are efficient is because more people are receptive to it. Visual information is processed 60,000 times faster than text. And guess what, most people are visual learners. Not only that, most people prefer watching a video for the product before buying. This makes for an effective marketing tool for any company.
The numbers don't lie
Conversion rates are known to increase up to 80% if a video is shown in a website's landing page. Additionally, 76% of businesses say that video provides good return on investment. So long as the content is efficient, relevant and straight to the point. Websites embedded with videos are also indexed by search engines, making for more online traffic.
Other than those points, it is a fact to consider that 52% of marketing professionals worldwide name video as the type of content with the best return of income. Not only is it beneficial for the business side of things, explainer videos also creates a connection between your audience and your company. Regardless of your approach in marketing for your company, no one can fully overlook it.
Explainer videos are versatile and can be perfectly crafted to suit your needs.