Top 3 mistakes studios make when creating an explainer video


There are a lot of motion studios out there that can craft an explainer video. Prices vary from 1,000 USD — 10,000 USD or probably even more but not every studio can craft them very well. If you are paying the higher end of the budget range then chances are, those studios are very experienced and commit little to no mistakes. Here are the top 3 mistakes that a novice studio can make.


Mistake #1:
make it look original

“Don’t try to be original; just try to be good.” — Paul Rand.

This is the number 1 mistake a new studio mostly commit. Some designers, when starting out want to put a mark in the industry. They strive to come up with an “original” design. Most often than not, these “original” design/ideas come at the cost of bad execution. And in our time and age today, “originality” is almost none existent. What is better is a studio that can execute very well. A unique idea is good but that comes in due to lots of experience in the field.


Mistake #2:
make it look cool!


Most often a studio would want a project that looks good on their portfolio. Sometimes an artist has seen a very cool project and wants to replicate the techniques used. At times this is good but at times this could be bad for the client as well. An experienced studio would have to look who are the target audience, what graphics and animation would work best for them. What is the goal of the initiative? Is it to entertain or to educate? It is important to know these instead of just making it look cool, and think of creative solutions to address that.


Mistake #3:
make the client the enemy


You see this in a lot of memes, and sadly this is how most creatives think or vice versa. The client is not the enemy but a partner. It is our job to help the client solve a problem. The client knows their business better and we know the tools and creative thought. If you combine the knowledge of the client and the designer’s creativity then wonderful things can happen and problems are solved. Thinking of the client as the enemy closes the door for collaboration and this would end up as the creative being an order taker, doing what the client says instead of helping the client think of creative solutions.

Avoiding these top 3 mistakes can go a long way into making your explainer project a success.