3 types of customers and how to approach them


In a majority of businesses, there are three types of customers.  Sure, there are a lot of different personas, and behaviors among customers but we can simplify them into three categories.



1. Cheap customers

The first one is the cheap customers. These type of customers buy based on price. They compare products and buy the lowest price. These are the type of people who continuously look for coupons and discounts. 


How to approach them: 

Show that you are the cheapest one around. You can also offer discounts and coupons. Tell them that they have a very good deal.



2. Educated customers

These customers buy based on value. These people are educated about the things they buy. They research the topic and read reviews about the product. They are willing to spend a significant amount of money, but they need time before buying. They want to know if they really need this product or service. 


How to approach them: 

Do not rush them. Follow up consistently but be careful. You don’t want to be annoying. Follow up every two weeks. Ask them if it’s alright to follow up again the next month. Show results. Show the value they are getting with their money. Tell them its an investment. Educate them about the product and other related topics. They would appreciate it.



3. Driven customers

These people buy based on emotions. “It needs to feel right” that’s what they think of when purchasing. For these type of customers, money is not an issue. These are the type of people who want to work with the best, buy the best, and be the best.  


How to approach them : 

You have to inspire them. Help them envision their future self. Inspire them with your purpose. These are the type of people who buy not what you do but why you do it. So tell them your story. The overall experience needs to perfect. If you are talking to this person, face to face, you need to build rapport. 


So how can you apply the approach to your business? This could reflect in your branding, messaging, video, interior design, social media and other marketing collaterals. This could also be applied in how your staff engages with your customers, and even how to talk to them. Knowing who to target and how to approach them is key to a successful business.