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The idea is to create a logo reveal that is modern and targeted for millennials.

 
 
 
 

Converse
spec work

VIDEO IDENT OPENER PROJECT

Our studio enrolled Ann Megg, our art director, to the school of motion bootcamp. This was one of her assignments. The assignment was only to create the motion boards but our creative director decided to produce the video.

 
 
 
 

THE BRIEF


The idea is to make a logo reveal for Converse to use on social media. It needs to speak the Converse brand and appeals to millennials

 

THE ASSETS


Images have been graciously provided by Shutterstock for use in the creation of course content and exercises. The 3D model of the Converse logo was provided by the School of Motion

 
images used
Converse 3d model
 
 

MOTIONBOARDS


Using the 3D model provided, Megg imported it to photoshop to apply color, material, lighting and textures to the 3D model. She used the stock photos in the background to show a bit of “social” side of Converse. She also applied color correction to the stock images to give it a modern feel.

 
Converse motionboards
 

THE APPLICATION


Since the 3d model was already provided, we went directly to animation. To have a similar feel to the motion boards, we rendered the 3d model in gray and applied the necessary color overlay and color correction in after effects. For the glows, we have created a separate model/file for it but we used the same camera animation as the logo.

 
 
 

Need an explainer video?

 
 

CREDITS

Production

Plainly Simple

Creative Director

Marvin Te

Design

Ann Megg Arbotante

 

Animators

Jay Septimo

Sound Design

Tirso Tan Jr.