Sample explainer video
Explainer videos are usually the first thing viewers click or watch in a website. Like what its name suggests, explainer videos explain what the company is and what they offer. These videos are usually found in the home page or landing page of a product or service. Good explainer videos increase conversion rates and help reduce bounce rates. These are usually short, 2 minutes or less, and helps engage the visitors and keeps them interested to browse the website further.
Why Do You Need an Explainer Video?
People learn better watching a video than reading. With that in mind, you can make sure your visitors fully grasp what you do and what your product is. It is for that reason that explainer videos increase conversion rates. This is not to say that you only need video and you don't need text. Why not have both? A video accompanied by text or vise versa is a powerful tool to get your audience engaged.
3 Types of Learners Online
People who learn best through visual means like images and videos.
People who learn best by listening to audio. These people likes to listen to podcasts
People who learn best through visuals and audio. These people learn best through presentations
Explainer videos hit all types of people because it has entertaining visuals, voice over, sound effects and music
Where Can I Use Explainers?
Increase in Conversion Rates
Explainer videos give the viewers clarity and because of this, it can potentially increase conversion rates by 20% - 64%!
Explainer videos are very good in explaining complex topics. This can be used to increase awareness of your product or service.
Return on Investment
Dropbox's explainer video is reported to cost around $50,000 but it resulted in 5 million users and over $24 million in revenue.