Intellilog

Explainer Video Project

Intellilog’s product is a thin, flexible temperature logger that you can stick into your shipments. The problem was, how do we convince their target users that the new way is better than the old way while attracting new and young customers? We chose a design that appeals to people in the pharmaceuticals industry and add a techy feel to attract tech savvy people.

The Design

During the discovery session we have discovered that their number 1 target user are those in the pharmaceutical industry. Keeping this in mind, we chose the feel/mood to be clean and medical. Backgrounds are light and blue is abundant. We added accents to add a "techy" feel to the overall video.