Intellilog

Explainer Video Project

 
 

Intellilog’s product is a thin, flexible temperature logger that you can stick into your shipments. The problem was, how do we convince their target users that the new way is better than the old way while attracting new and young customers? We chose a design that appeals to people in the pharmaceuticals industry and add a techy feel to attract tech savvy people. 

 
 
 
 
 

The Design


 
 
 

During the discovery session we have discovered that their number 1 target user are those in the pharmaceutical industry. Keeping this in mind, we chose the feel/mood to be clean and medical. Backgrounds are light and blue is abundant. We added accents to add a "techy" feel to the overall video. 

 
 
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Some Stills

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Credits

Client

Intellilog

Production

Plainly Simple

Creative Director

Marvin Te

Project Manager

Jerrick Mosot

Art Director

Ann Megg Arbotante

Script

Krisha Sy

Storyboard

Bea Jimenez

Designers

Ann Megg Arbotante

Lyka Baliwag

Bea Jimenez

Marvin Te

Paul Crooks

 

Animators

Jay Septimo

Gilbert Siega

Jonell Longjas

Lyka Baliwag

Marvin Te