iTRp


EXPLAINER VIDEO PROJECT

In today's world people are used to having instant access without waiting time. Unfortunately, the opposite is true for current service management solutions. This is what iTRP is all about. Quick response time and simple to use UI design. We were tasked to tell a story of the daily experiences in the service management world and how iTRP could solve it.

 
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Initial concept


The initial concept we had for this project was to use a minimalistic approach and use metaphor to convey the problems and the solution. We also saw an opportunity to use the square in the logo as a device mechanism to portray the positive aspect of the video and the solution itself. Unfortunately the client wanted a different direction. Although we liked the designs we came up with, in the end we agree with the client that this may not be the best option to go with.

 
 
 
motion design style frame
motion design style frame
motion design style frame
 
 

THE COLORS


color palette
 
 

THE DESIGN


The client wanted more of a story telling type of explainer and less of an infographic. So we decided to go for a safer design. We made it relatable but not too cartoony to appeal the business audience. We had to make sure it looks professional at the same time tells the story of what people in this industry experience everyday.

 
 
character design
character design
character design
background design
background design
background design
 

The Animation Style


When deciding what kind of animation style to go for, we searched for a lot of other explainer videos that we liked and wrote down keywords that we think would fit the project.  We then would discuss as a group and choose 5 keywords and that would be the basis or the animation guide for the project. 

 
 
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SOME STILLS


illustration
illustration
styleframe
styleframe
styleframe
styleframe
styleframe
styleframe
icon exploration
 

ANIMATION process


 
 
 
 

ready to make a difference?

 
 
 
 

CREDITS


Client

iTRP

Production

Plainly Simple

Creative Director

Marvin Te

Project Manager

Jerrick Mosot

Art Director

Ann Megg Arbotante

Motion Director

Albert Ryan Villamor

Character Animation Director

Jay Septimo

Concept Design

Ann Megg Arbotante

Bea Jimenez

Storyboard

Marco Deligero

Character and BG Design

Bea Jimenez

Designers

Ann Megg Arbotante

Bea Jimenez

Paul Crooks

Marco Deligero

Lyka Baliwag

 

Script

Marvin Te

Animators

Jay Septimo

Lyka Baliwag

Marvin Te

Sound Design

Redhorse Studio