Practicle


EXPLAINER VIDEO PROJECT

Practicle.sg is an online platform that connects the students, teachers and parents. The students get an online reviewer platform and they can buy the answers, the teacher can post questions and earn if their answers are bought, and the parents get an intuitive analytics for the progress of their children.

 
practicle_cover-01.png
 
 
 

The Approach


The challenge we've had with this project is how to compress those 3 perspective into 1 short video. This project could have easily been a 3 separate explainer video but we want to make it short and concise. We wanted to tell a story that was coherent and relevant.

 
 
 
1st design
2nd design
3rd design
 
 

THE COLORS


color palette
 
 

THE Character designs


character design
character design
character design
 
 

Sketches


sketch
sketch
sketch
sketch
concept art school
 
 

Some stills


illustration
illustration
illustration
illustration
 

ANIMATION Tests


animation test
animation test
 
 
 

Ready to make a difference?

 
 
 

CREDITS


Client

iTRP

Production

Plainly Simple

Creative Director

Marvin Te

Project Manager

Jerrick Mosot

Art Director

Ann Megg Arbotante

Motion Director

Albert Ryan Villamor

Character Animation Director

Jay Septimo

Concept Design

Ann Megg Arbotante

Bea Jimenez

Storyboard

Marco Deligero

Character and BG Design

Bea Jimenez

Designers

Ann Megg Arbotante

Bea Jimenez

Paul Crooks

Marco Deligero

Lyka Baliwag

 

Script

Marvin Te

Animators

Jay Septimo

Lyka Baliwag

Marvin Te

Sound Design

Redhorse Studio