Process Summary

 
 

Phase 1

Strategy

Diagnosis

User profiles

Brand attributes

Stylescapes

 

Phase 2

Pre-production

Script

Storyboard

Styleframes

Motionboard

 

Phase 3

Production

Voice over

Animation

Music

Sound effects

 
 

Phase 1

Strategy

 
 

Diagnosis


First things first, we would get to know the problem you are facing. We will try and figure out if you need video and what kind of video you would need. We will ask questions until we get to the root problem.

 
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User profiles


After knowing the problem, we would then identify who the audience is. Who would watch the video? During our call we will facilitate a session to be able to create the use personas which we can use when we design. 

 
 

Brand attributes


During the same call, we will determine the brand attributes to govern the overall design of the video. If you didn't have a branding session before then you are in for a treat because we can help you with your brand. We follow a framework that effectively determines the brand attributes like voice and what makes you different which you can use in your marketing and overall process.

 
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Stylescapes


Together we will come up with the brief and along that we will create stylescapes. The stylescape is not the design yet. It's a curated set of images we have gathered to help convey the idea or direction we think is best for the project.

 
 

Phase 2

Pre-production

 
 

Script


Once we get a go signal from you, our talented script writers would draft the script. We would consider the user profiles and brand attributes to determine the tone and style of writing. Most importantly we would keep in mind what the overall goal is. Is it to convert? To inform? Different goals would require a different style of writing.

 
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Storyboard


Once the script is approved, we will now draft the storyboard. A storyboard is composed of draft drawings to help convey the flow of the video. Not that this is not the final look and feel of the video.

 
 

Styleframes


While the storyboard is just draft drawings to convey the concept and flow of the video, the style frame is the design and is about 95% of the final look and feel of the video. With your feedback from the stylescapes, we will take 1 - 2 frames from the storyboard and create the styleframe.

 
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Motionboard


Once the styleframe is approved, we will now proceed to do this to all of the frames in the storyboard. This way you would have a good idea on how the whole video would look and feel like.

 
 

Phase 3

Production

 
 

Voice over


Different project has different needs. We  will send you a shortlist of samples that we think is perfect for your project. We are a part of a network of voice over talents and we can find the voice over that is fit to the needs of the project.

 
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Animation


This is where the magic happens. This is where we take a still frame and make it move. It's like magic! We will first send you an animation test to get a feel on the kind of animation that would be applied. You will then receive timely updates on the progress of the project.

 
 

Music


Once you are happy with the video, it's time to add music that complements the overall story and mood of the video. It is also important to get the music right.

 
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Sound effects


Next is to add sound effects. Sound effects adds life to the movements. Its a subtle addition but greatly impacts to how the viewer would feel when watching the video. 

 
 
 

Ready to Start Your Own Video Production?