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The goal of the video is to inform people of the new product. The challenge is how to create a video that appeals to both students and teachers

 
 
 
 

Auditor

explainer video

Securly created an app called Auditor that helps school minimize bullying. It monitors the students' emails and notifies the school if it detects signs of bullying. The goal of the video is to inform the schools and students of the new product and to give a buzz on Securly.

 
 
 

THE PROBLEM


The challenge is how to create a video that appeals to both students and teachers and that is able to explain bullying in school given that its a sensitive topic.

 

OUR APPROACH


Our approach was to use a fun design and use positive colors like blue and green. This gives the video a positive touch to a sensitive topic.

 
 

THE COLORS

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THE DESIGN

We've had a lot of back and forth for the design with this client. They liked the initial designs but we had to make sure it speaks to their audience. We have tried a lot of experimentations until we got it right.

 
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Final design

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ANIMATION TESTS

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Need an explainer video?

 
 

CREDITS

Client

Securly

Production

Plainly Simple

Creative Director

Marvin Te

Project Manager

Jerrick Mosot

Art Director

Ann Megg Arbotante

Storyboard

Marco Deligero

Designers

Ann Megg Arbotante

Bea Jimenez

Paul Crooks

Marco Deligero

Lyka Baliwag

Krisha Sy

Tirso Tan Jr.

Animators

Marvin Te

Gilbert Siega

Albert Ryan Villamor

Sound Design

Albert Ryan Villamor